Vice President, Studio D, APAC

Having lived, studied and worked across four continents, Nathan’s view of the world of communications is informed by influence not borders and by the limitless opportunities for engagement that digital media creates.

Nathan is an integrated communications specialist comfortable working across projects of all scales: global, national or local—from building global digital news rooms for GE Healthcare with clients in Spain, launching a Japanese mobile music partnership between DoCoMo & Nielsen or executing guerilla marketing campaigns for Reebok in New York City. 

He has deep knowledge of digital communications, new media and brand marketing, and has created and managed media partnerships across online, print, mobile, event, television and radio platforms. With more than 18 years of media experience, Nathan has extensive background in both consumer and B2B businesses, online and traditional advertising, media metrics, and viral and buzz marketing for such companies as Vibe/SPIN Ventures, Barnes & Noble, San Francisco Magazine and was the founder of ICED Media, where he managed accounts for such top companies as Motorola, Reebok, Universal, ESPN and Sprint.

Before joining Waggener Edstrom Worldwide in 2005, Nathan was a brand development director for Nielsen’s trade media division working with such esteemed titles as AdWeek, Billboard, BrandWeek and Hollywood Reporter.